Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
eds.: Rebecca Hamilton ...
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Hamilton, Rebecca W. (contributor) |
| Institutions: | Summer Educators' Conference <2014, San Francisco, Calif.> (contributor) ; American Marketing Association (contributor) |
| Publisher: |
Red Hook, NY : Curran Associates |
| Subject: | Marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 353 S. |
|---|---|
| Conferences: | AMA Summer Educators' Conference ; (San Francisco, Calif.) : 2014.08.01-03 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. zahlr. Beitr. |
| ISBN: | 978-1-63439-884-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011288446