Local Organic Food for Local People? Organic Marketing Strategies in England and Wales
L<sc>obley</sc> M., B<sc>utler</sc> A. and W<sc>inter</sc> M. Local organic food for local people? Organic marketing strategies in England and Wales, <italic>Regional Studies</italic>. Organic agriculture has a totemic role in debates about farming. Domestic organic production is thought to play a role in relocalized food networks. However, little is known about the market orientation of organic producers in England and Wales. Drawing on a mixed-methods approach, this paper characterizes national, regional and local markets for organic food from a supply perspective. It identifies local, regional and national market orientations and considers the concentration of marketing channels using the Herfindahl--Hirschman Index. The analysis demonstrates the heterogeneity of the sector and an uneven geography of organic marketing in England and Wales.
Year of publication: |
2013
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Authors: | Lobley, Matt ; Butler, Allan ; Winter, Michael |
Published in: |
Regional Studies. - Taylor & Francis Journals, ISSN 0034-3404. - Vol. 47.2013, 2, p. 216-228
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Publisher: |
Taylor & Francis Journals |
Saved in:
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