Mapping the sustainability branding field : emerging trends and future directions
Year of publication: |
2024
|
---|---|
Authors: | Nascimento, Jorge ; Loureiro, Sandra Maria Correia |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 2, p. 234-257
|
Subject: | Bibliometric analysis | Brand communication | Brand image | Branding | Consumer behavior | Consumer–brand relationship | Corporate branding | Green marketing | Social responsibility | Sustainability | Nachhaltigkeit | Markenführung | Brand management | Markenimage | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Bibliometrie | Bibliometrics | Marketingmanagement | Marketing management |
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