Marketing financial services in Africa : exploring the heterogeneous middle-class consumer across nine countries
Year of publication: |
2024
|
---|---|
Authors: | Chikweche, Tendai ; Lappeman, James ; Egan, Paul |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 29.2024, 1, p. 1-16
|
Subject: | Financial inclusion | Financial realities | Financial services | Middle class | Sub-Saharan Africa | Finanzdienstleistung | Mittelschicht | Subsahara-Afrika | Afrika | Africa | Finanzielle Inklusion |
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