Marketing innovations during a global crisis : a study of China firms' response to COVID-19
Year of publication: |
2020
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Authors: | Wang, Yonggui ; Hong, Aoran ; Li, Xia ; Gao, Jia |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 214-220
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Subject: | COVID-19 crisis | Dynamic capabilities | Firms in China | Marketing innovation strategies | Resource dependence | Typology | Coronavirus | China | Innovationsmanagement | Innovation management | Dynamische Kompetenzen | Strategisches Management | Strategic management | Innovation | Wirtschaftskrise | Economic crisis | Krisenmanagement | Crisis management | Ressourcenabhängigkeits-Ansatz | Resource dependence approach | Finanzkrise | Financial crisis |
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