Marketing strategies and practices of women's soccer in the United States : historical perspective
Year of publication: |
2022
|
---|---|
Authors: | Henderson, Chris ; Leopkey, Becca ; Zhang, James J. |
Published in: |
Sport marketing in a global environment : strategic perspectives. - London : Routledge, Taylor & Francis Group, ISBN 978-1-003-27004-1. - 2022, p. 187-206
|
Subject: | Marketingmanagement | Marketing management | Fußball | Football | Sportler | Athletes | USA | United States |
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