Marketing strategy & management
Diane M. Phillips
| Year of publication: |
[2023]
|
|---|---|
| Authors: | Phillips, Diane M. |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 526 Seiten Illustrationen 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 978-1-5297-7856-4 ; 978-1-5297-7855-7 ; 978-1-5297-8758-0 ; 978-1-5297-8362-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233512