Measuring consumers’ willingness to pay for coffee differentiation using auctions: A comparison of Fair Trade, organic, and cause-related marketing coffees – and a mix thereof
Year of publication: |
2010-05
|
---|---|
Authors: | Langen, Nina ; Grebitus, Carola ; Hartmann, Monika |
Institutions: | Agricultural and Applied Economics Association - AAEA |
Subject: | auctions | coffee | Fair Trade | organic | cause-related marketing | Agribusiness | Consumer/Household Economics | Marketing |
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