Media advertising effects on milk demand : the case of the Buffalo, New York market with an empirical comparison of alternative functional forms of the sales response equation
Henry W. Kinnucan. Department of Agricultural Economics, Cornell University Agricultural Experiment Station
| Year of publication: |
1983
|
|---|---|
| Authors: | Kinnucan, Henry W. |
| Institutions: | Department of Agricultural Economics, Cornell University Agricultural Experiment Station (contributor) |
| Publisher: |
Ithaca/N.Y. |
| Subject: | Werbung | Milchmarkt | Vereinigte Staaten | Buffalo | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Werbewirtschaft | Advertising industry | Online-Marketing | Internet marketing | New York |
| Extent: | 36 S |
|---|---|
| Series: | A.E. Res. ; 83-13 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002218463