On generic vs. brand promotion of farm products in foreign markets
Year of publication: |
2008
|
---|---|
Authors: | Kinnucan, Henry W. ; Myrland, Øystein |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 40.2008, 4/6, p. 673-684
|
Subject: | Markenartikel | Brand | Generika | Generic drugs | Agrarmarkt | Agricultural market | Internationales Marketing | International marketing |
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