Optimal seasonal allocation of generic dairy advertising expenditures
Year of publication: |
2007
|
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Authors: | Schmit, Todd M. ; Kaiser, Harry M. |
Published in: |
Journal of agricultural and applied economics. - Lexington, Ky. : SAEA, ISSN 1074-0708, ZDB-ID 1175148-4. - Vol. 39.2007, 1, p. 187-199
|
Subject: | Werbung | Advertising | Allokation | Allocation | Milchverarbeitung | Dairy industry | USA | United States |
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