Organizing marketing in industrial high-technology firms : the role of internal marketing relationships
Kristian Möller; Arto Rajala
| Year of publication: |
1998
|
|---|---|
| Authors: | Möller, Kristian ; Rajala, Arto |
| Publisher: |
Helsinki : Helsingin Kauppakorkeakoulu |
| Subject: | Hochtechnologie | High technology | Internationales Marketing | International marketing | Industrieökonomik | Industrial organization | Marketing | Marketingmanagement | Marketing management | USA | United States |
| Extent: | 43 S |
|---|---|
| Series: | Working papers / W / Helsinki School of Economics and Business Administration. - Helsinki, ISSN 1235-5674, ZDB-ID 2540746-6. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 41 - 43 |
| ISBN: | 951-791-348-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000681044