Passionate about food : exploring "foodie" segmentation by nutritional knowledge
Year of publication: |
2022
|
---|---|
Authors: | Gunarathne, Anoma ; Hemmerling, Sarah ; Labonte, Naemi ; Zühlsdorf, Anke ; Spiller, Achim |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 7, p. 678-690
|
Subject: | Consumer segmentation | Exploratory factor analysis | Foodies | Germany | Nutritional knowledge | Deutschland | Ernährung | Nutrition | Konsumentenverhalten | Consumer behaviour | Wissen | Knowledge | Marktsegmentierung | Market segmentation | Faktorenanalyse | Factor analysis | Lebensmittelkonsum | Food consumption | Wissensmanagement | Knowledge management |
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