Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis
Year of publication: |
2022
|
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Authors: | Guha Majumder, Madhumita ; Gupta, Sangita Dutta ; Paul, Justin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 147-164
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Subject: | Electronic word of mouth | Online customer review | Peripheral | Sentiment analysis | Text mining | Data Mining | Data mining | Personalisierung | Personalization | Virales Marketing | Viral marketing | Rechnerbetrieb | Computer operations | Unternehmen | Enterprise | Betriebliche Dokumentation | Corporate documentation | Internet |
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