Principles of marketing
Philip Kotler
| Year of publication: |
1986 ; 3. ed
|
|---|---|
| Authors: | Kotler, Philip |
| Publisher: |
Englewood Cliffs, N.J. : Prentice-Hall |
| Subject: | Marketing | Marketingmanagement | Marketing management | Verkauf | Selling |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 774 S. zahlr. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Glossar enthalten ; Glossary included ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben Glossary S. 753 - 761 |
| ISBN: | 0-13-701731-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000696917