Reality of applying marketing mix of Vietnamese mobile telecommunication service enterprises
Year of publication: |
2020
|
---|---|
Authors: | Nguyễn Thị Nhung ; Vu Hong Nhung ; Hoang Hai Ninh ; Hoang Kim Ung ; Nguyen Linh Phuong ; Khuat Quang Thanh |
Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 10.2020, 2, p. 197-212
|
Subject: | Marketing-mix | Vietnamese mobile telecommunications enterprise | Mobilkommunikation | Mobile communications | Vietnam | Viet Nam | Telekommunikation | Telecommunications | Marketingmanagement | Marketing management | Mobiltelefon | Mobile phone | Telekommunikationssektor | Telecommunications industry |
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