Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Year of publication: |
December 2016
|
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Authors: | Tadajewski, Mark |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 17/18, p. 1513-1536
|
Subject: | Pluralism | critical performativity | positive marketing | impact | responsibility | mushroom model of consumer cultivation | Marketing | Marketingmanagement | Marketing management | USA | United States | Marketingtheorie | Marketing theory |
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