Religion and perceptions of the regulation of controversial advertising
Year of publication: |
January-February 2018
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Authors: | Wang, Zehua ; Deshpande, Sameer ; Waller, David S. ; Erdogan, B. Zafer |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 30.2018, 1, p. 29-44
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Subject: | Advertising policy regulations | controversial advertising | international advertising | religion | Werbewirkung | Advertising effects | Werbung | Advertising | Religion | USA | United States | Werbebeschränkung | Advertising regulation |
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