Resale or agency sale? : equilibrium analysis on the role of live streaming selling
Year of publication: |
2023
|
---|---|
Authors: | Hao, Caixia ; Yang, Lei |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 307.2023, 3 (16.6.), p. 1117-1134
|
Subject: | Agency sale | Consumer returns | Live streaming selling | Resale | Supply chain management | Verkauf | Selling | Lieferkette | Supply chain | Theorie | Theory | Vertrieb | Physical distribution | Verkaufspersonal | Salespeople | Prinzipal-Agent-Theorie | Agency theory |
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