Research handbook on digital strategy

edited by Carmelo Cennamo (Professor of Strategy and Entrepreneurship, Copenhagen Business School, Denmark and Affiliate Professor of Digital Transformation, SDA Bocconi School of Management, Italy), Giovanni Battista Dagnino (Chair of Management and Professor of Digital Strategy, University of Rome LUMSA, Italy) and Feng Zhu (Professor of Business Administration, Harvard Business School, US)

"This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. Bringing together contributions from international experts in digital strategy, the Research Handbook depicts the contours of the major threads of investigation that shape the digital transformation process at firm, platform, market, and industry levels. Chapters explore the fundamentals of digital strategy and digitization, the design of digital organizational architectures, how value is created and captured through data strategies, and the manifold challenges that firms face in the digital era. From the impact of Big Data analytics and AI on management thinking and practice to the nature of digital competition and user engagement on social media platforms, the Research Handbook takes stock of emerging issues and advancements in digital strategy research and ultimately considers how future digital strategy frameworks might be cultivated. This timely Research Handbook will be an invaluable tool for students and scholars of strategic management, international management, entrepreneurship, and technology and innovation management. Its discussion of how digital strategy relates to traditional strategy frameworks will also benefit executives, entrepreneurs, and consultants with an interest in better understanding the state of the art of digital strategy"--

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Year of publication:	2023
Other Persons:	Cennamo, Carmelo (ed.) ; Dagnino, Giovanni Battista (ed.) ; Zhu, Feng (ed.)
Institutions:	Edward Elgar Publishing (publisher)
Publisher:	Cheltenham, UK : Edward Elgar Publishing
Subject:	Digitalisierung \| Digitization \| Strategisches Management \| Strategic management \| Geschäftsmodell \| Business model \| Interoperabilität \| Interoperability \| Innovationsmanagement \| Innovation management

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Extent:	1 Online-Ressource (428 pages)
Series:	Research handbooks in business and management series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Handbuch ; Handbook
Language:	English
Notes:	Includes bibliographical references and index Contents: Introduction: Digital strategy - linear evolution or paradigm shift? / Carmelo Cennamo, Giovanni Battista Dagnino and Feng Zhu -- Part I. Digital strategy as digital business model choice -- 1. Digital diversification / Paolo Aversa and Francesca Hueller -- 2. The next frontier of digital business model innovation / Ludovica Moi, Yanina Rashkova and Francesca Cabiddu -- 3. Crafting digital business models: An ongoing process of innovation and imitation / Stephan von Delft and Yang Zhao -- 4. The digitalization of physical reality: Theoretical lenses to incorporate digitalization into management research / Gianvito Lanzolla, Danilo Pesce and Christopher Tucci -- 5. Framing and reframing digital business models: The global messenger industry / Sungu Ahn and Charles Baden-Fuller -- 6. Free(mium) strategies for digital goods / Kevin J. Boudreau, Lars Bo Jeppesen and Milan Miric -- Part II. Digital strategy as open systems design -- 7. Platform scope and value creation in digital platforms / Ramya K. Murthy and Anoop Madhok -- 8. A user guide to centralized, adaptive and decentralized ecosystems / Andrew Shipilov, Nathan Furr and Francesco Burelli -- 9. Inquiry into digital peer-to-peer platforms / Oksana Gerwe and Rosario Silva -- 10. Value creation in digital platform business models: Value conceptualizations, value dimensions and value logics / Richard Reinsberg, Birgit A.A. Solem and Per Egil Pedersen -- 11. Digital competition and user engagement: How do the user engagement strategies of social media platforms contribute to value creation? / Ioanna Constantiou -- 12. Platform governance as a social movement / Thomas Huber, Thomas Kude, Jan Lepoutre and Julien Malaurent -- Part III. Digital strategy as data use -- 13. Strategizing with data: Data-based innovations and complementarities / Cristina Alaimo and Aleksi Aaltonen -- 14. Profiting from data products / Llewellyn D.W. Thomas, Aija Leiponen and Pantelis Koutroumpis -- 15. Capturing value from data complementarities: A multi-level framework / Paavo Ritala and Kimmo Karhu -- 16. Data control coordination in cloud-based ecosystems: The EU gaia-x ecosystem / Niloofar Kazemargi, Paolo Spagnoletti, Panos Constantinides and Andrea Prencipe -- Part IV. Digital strategy and the new managerial imperatives -- 17. "open source corporate governance" in the era of digital transformation / Igor Filatotchev and Gianvito Lanzolla -- 18. The impact of artificial intelligence on management practice / Sophia Shtepa, Yongjian Bao and Oleksiy Osiyevskyy -- 19. The strategic use of big data analytics: Applications in business practice and effects on firm performance / Giovanni Battista Dagnino and Guglielmo La Bruna -- 20. Digital coopetition: Creating and capturing value with rivals in the age of algorithms, big data, and platforms / Georg Reischauer and Werner H. Hoffmann -- 21. Key open innovation issues in the digital age: A field-driven research agenda / Giulio Ferrigno and Alberto Di Minin -- 22. What is digital strategy and does it really matter? / Feng Li -- Index.
ISBN:	978-1-80037-890-2 ; 978-1-80037-889-6
Other identifiers:	10.4337/9781800378902 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014287421