Reverse contagion : role of empathy, narrative appeal, and intensity of previous misbehavior
Year of publication: |
2024
|
---|---|
Authors: | Jayasimha, K. R. ; Srivastava, Himanshu Shekhar ; Sivakumar, K. ; Sivaraman, Manoharan |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 1, p. 78-93
|
Subject: | Accessed-based consumption | Customer misbehavior | Emotions | Empathy | Misbehavior-contagion | Narrative appeal | Reverse contagion | Value cocreation | Emotion | Konsumentenverhalten | Consumer behaviour |
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