Sounds better? : Potential implications of obscure American Viticultural Areas to consumers
Year of publication: |
2021
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Authors: | Lim, Kar H. |
Published in: |
Journal of agricultural and applied economics : JAEE. - Cambridge : Cambridge Univ. Press, ISSN 2056-7405, ZDB-ID 2141115-3. - Vol. 53.2021, 1, p. 37-54
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Subject: | American Viticultural Area | appellation label policy | consumer preference | marketing of production origin | wine marketing | willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Herkunftsbezeichnung | Designation of origin | Weinbau | Wine industry |
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