Strategic imperatives for new product success : an internal stakeholder perspective
Year of publication: |
2024
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Authors: | Sahi, Gurjeet Kaur ; Mahajan, Rupali ; Jones, Paul |
Published in: |
Journal of innovation & knowledge : JIK. - Amsterdam : Elsevier, ISSN 2444-569X, ZDB-ID 2885454-8. - Vol. 9.2024, 1, Art.-No. 100467, p. 1-14
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Subject: | Market orientation | Entrepreneurial orientation | Employee job satisfaction | Intention to stay | New product success | Erfolgsfaktor | Success factor | Produktentwicklung | New product development | Arbeitszufriedenheit | Job satisfaction | Innovation | Stakeholder | Marketingmanagement | Marketing management | KMU | SME | Innovationsmanagement | Innovation management |
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