Successful Marketing Strategies for Nonprofit Organizations : Winning in the Age of the Elusive Donor
| Year of publication: |
2010 ; 2nd ed (Online-Ausg.)
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|---|---|
| Authors: | McLeish, Barry J. |
| Publisher: |
New York : Wiley |
| Subject: | Nichtregierungsorganisation | Non-governmental organization | Marketingmanagement | Marketing management | Nonprofit-Organisation | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
Online Resource
| Extent: | Online-Ressource (1 online resource (292 p.)) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Description based upon print version of record Successful Marketing Strategies for Nonprofit Organizations, Second Edition: Winning in the Age of the Elusive Donor; Contents; Preface; Acknowledgments; Part I: INTRODUCTION; Chapter 1: A New Way of Doing Business for the Nonprofit Organization; Chapter 2: The Development of a Marketing Strategy; Chapter 3: The Phased Strategic Marketing Plan; Part II: THE EXTERNAL ANALYSIS; Chapter 4: External Analysis: Client, Donor, Volunteer, and Competitor Research; Chapter 5: Researching Your Nonprofit Organization's Environment; Chapter 6: Competition and Internal Marketing Analysis Chapter 7: Value Propositions and Marketing ObjectivesChapter 8: Creating Competitive Advantage; Chapter 9: Winning through Competitive Strategy Options; Chapter 10: Creating a Competitive Image and Brand; Epilogue: Rethinking How We Do Nonprofit Marketing; Notes; About the Author; References; Index |
| ISBN: | 978-0-470-92551-5 ; 978-0-470-52981-2 ; 978-0-470-52981-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012683551