The Biggest Bang for the Buck: Valuation of Various Components of a Regional Promotion Campaign by Participating Restaurants
Year of publication: |
2014
|
---|---|
Authors: | Xie, Ran ; Isengildina-Massa, Olga ; Carpio, Carlos E. |
Published in: |
Journal of Agricultural and Applied Economics. - Southern Agricultural Economics Association - SAEA. - Vol. 46.2014, 02
|
Publisher: |
Southern Agricultural Economics Association - SAEA |
Subject: | choice experiment | mixed logit model | local food willingness to pay | Agribusiness | Marketing | Research Methods/ Statistical Methods |
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