The impact of digital marketing success on customer loyalty
Year of publication: |
2022
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Authors: | Anber Abraheem Shlash Mohammad |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 13.2022, 3, p. 103-113
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Subject: | digital content marketing | digital marketing capabilities | digital marketing success | customer loyalty | Jordan | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Kundenbindung | Customer retention | Erfolgsfaktor | Success factor |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2022.3-09 [DOI] hdl:11159/12840 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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