THE IMPACT OF LABELS AND BRAND NAMES ON CONSUMER CHOICE AT THE RETAIL MARKET
Year of publication: |
1990
|
---|---|
Authors: | Jordan, Jeffrey L. ; Fletcher, Stanley M. |
Published in: |
Journal of Food Distribution Research. - Food Distribution Research Society - FDRS. - Vol. 21.1990, 1
|
Publisher: |
Food Distribution Research Society - FDRS |
Keywords: | Consumer/Household Economics |
Saved in:
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