The impact of marketing campaigns deterring the supply and demand of endangered wildlife in Kenya and China
Year of publication: |
2020
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---|---|
Authors: | Loebnitz, Natascha ; KienouâTraore, Clarisse ; Zhou, Yanfeng ; Frank, Phillip ; Grunert, Klaus G. |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 12 (17.12.), p. 1797-1811
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Publisher: |
Wiley |
Saved in:
Online Resource
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