The impact of organic specialist store entry on category performance at incumbent stores
Year of publication: |
2023
|
---|---|
Authors: | Maesen, Stijn ; Lamey, Lien |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 1, p. 97-113
|
Subject: | competition | grocery shopping | marketing mix | organic food | organic retailer | retailing | specialist | store entry | Bio-Lebensmittel | Organic food | Markteintritt | Market entry | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Wettbewerb | Competition | Lebensmittelhandel | Food trade | Marketingmanagement | Marketing management |
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