THE IMPACT OF PROMOTION AND ADVERTISING: A LATENT CLASS APPROACH
Year of publication: |
2000
|
---|---|
Authors: | Richards, Timothy J. |
Published in: |
Journal of Agricultural and Applied Economics. - Southern Agricultural Economics Association - SAEA. - Vol. 32.2000, 03
|
Publisher: |
Southern Agricultural Economics Association - SAEA |
Subject: | advertising | apple | demand | latent class analysis | multinomial logit | segmentation | Marketing |
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