The importance of brands, commitment, and influencers on purchase intent in the context of online relationships
Year of publication: |
2021
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Authors: | Khodabandeh, Afsaneh ; Lindh, Cecilia |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 2, p. 177-186
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Subject: | Brand image | Commitment | Influencers | Online relationships | Purchase intent | Markenimage | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Markenführung | Brand management | Electronic Commerce | E-commerce |
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