The influence of social media and brand equity on business-to-business marketing
Year of publication: |
2023
|
---|---|
Authors: | Fagundes, Ligia ; Gomes-e-Souza Munaier, Christian ; Crescitelli, Edson |
Published in: |
REGE revista de gestão. - São Paulo : [Verlag nicht ermittelbar], ISSN 2177-8736, ZDB-ID 2625561-3. - Vol. 30.2023, 3, p. 299-313
|
Subject: | B2B marketing | Brand equity | Brand heritage | Social media | B-to-B-Marketing | Business-to-business marketing | Social Web | Social web | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
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