The performance of green communication across social media : evidence from large-scale retail industry in Italy
Year of publication: |
2024
|
---|---|
Authors: | Crapa, Giuseppe ; Latino, Maria Elena ; Roma, Paolo |
Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3966, ZDB-ID 2083715-X. - Vol. 31.2024, 1, p. 493-513
|
Subject: | corporate environmental management | corporate social responsibility | environmental sustainability | green marketing | social media | sustainable development | Umweltmanagement | Environmental management | Social Web | Social web | Corporate Social Responsibility | Corporate social responsibility | Nachhaltige Entwicklung | Sustainable development | Italien | Italy | Öko-Marketing | Green marketing |
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