The role of digital marketing in tourism businesses : an empirical investigation in Greece
Year of publication: |
2023
|
---|---|
Authors: | Velentza, Anastasia ; Metaxas, Theodore |
Published in: |
Businesses. - Basel, Switzerland : MDPI, ISSN 2673-7116, ZDB-ID 3063751-X. - Vol. 3.2023, 2, p. 272-292
|
Subject: | COVID-19 | digital marketing | digital transformation | social media | tourism industry | websites | Social Web | Social web | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Griechenland | Greece | Tourismusmarketing | Tourism marketing | Coronavirus | Tourismuswirtschaft | Tourism industry | Website |
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