The “what” and “how” of marketing performance management
Year of publication: |
2013
|
---|---|
Authors: | MONE, Sorina-Diana ; POP, Marius D. ; RACOLȚA-PAINA, Nicoleta-Dorina |
Published in: |
Management & Marketing. - Economic Publishing House, ISSN 1842-0206. - Vol. 8.2013, 1, 8
|
Publisher: |
Economic Publishing House |
Subject: | marketing performance | marketing accountability | marketing metrics | marketing dashboards | marketing scorecards |
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