Thinking green, buying green? : drivers of pro-environmental purchasing behavior
Year of publication: |
2015
|
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Authors: | Eberhart, Andrea K. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 3, p. 167-175
|
Subject: | Sustainability | Organic | Green | Attitude | Price | Willingness to pay | Schweden | Sweden | Zahlungsbereitschaftsanalyse | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Bio-Lebensmittel | Organic food |
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