Toward sustainable freemium software : the roles of user satisfaction and use context
Year of publication: |
August 2018
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Authors: | Kim, Jongbum ; Lee, Jeongho ; Zo, Hangjung |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 19.2018, 3, p. 201-222
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Subject: | Freemium software | User satisfaction | User loyalty | Use context | Software | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Softwareentwicklung | Software development |
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