TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Rigoberto Lopez, Yizao Liu and Chen Zhu
Year of publication: |
2015
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Authors: | Lopez, Rigoberto A. ; Liu, Yizao ; Zhu, Chen |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 47.2015, 25/27, p. 2563-2576
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Subject: | advertising | private labels | demand | competition | sodas | carbonated soft drinks | Softdrink | Soft drink | Werbung | Advertising | Handelsmarke | Store brand | Softdrink-Industrie | Soft drink industry | Nachfrage | Demand | Konsumentenverhalten | Consumer behaviour |
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