Unpacking value creation and capture in B2B relationships
Claudio Minerbo, Michael Kleinaltenkamp, Luiz Artur Ledur Brito
| Year of publication: |
2021
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|---|---|
| Authors: | Minerbo, Claudio ; Kleinaltenkamp, Michael ; Brito, Luiz Artur Ledur |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 92.2021, p. 163-177
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| Subject: | Business relationships | QCA | Value creation | Value capture | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Kundenwert | Customer value |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Corrigendum enthalten in: Volume 96, July 2021, Seite 267 |
| Other identifiers: | 10.1016/j.indmarman.2020.11.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012490966