Unrealized solutions in business markets
Year of publication: |
2022
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Authors: | Elgeti, Laura ; Kleinaltenkamp, Michael |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 106.2022, p. 31-46
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Subject: | Customer value proposition | Solution business | Solution-specific capabilities | Value in use | Wettbewerbsvorteil | Competitive advantage | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
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