Using GPT for Market Research
Year of publication: |
[2023]
|
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Authors: | Brand, James ; Israeli, Ayelet ; Ngwe, Donald |
Publisher: |
[S.l.] : SSRN |
Subject: | Large language models (LLMs) | Generative Pre-trained Transformer (GPT) | Market research | Consumer preferences | AI | Conjoint | Marktforschung | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Theorie | Theory |
Extent: | 1 Online-Ressource (35 p) |
---|---|
Series: | Harvard Business School Marketing Unit Working Paper ; No. 23-062 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 21, 2023 erstellt |
Other identifiers: | 10.2139/ssrn.4395751 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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