Valuation of new trademarks
Year of publication: |
2022
|
---|---|
Authors: | Hsu, Po-Hsuan ; Li, Dongmei ; Li, Qin ; Teoh, Siew Hong ; Tseng, Kevin |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 1, p. 257-279
|
Subject: | innovation | trademarks | exploratory trademarks | stock returns | limited attention | uncertainty | market efficiency | analyst forecast | anomalies | trading strategies | Markenartikel | Brand | Markenrecht | Trademark law | Innovation | Finanzanalyse | Financial analysis | Kapitaleinkommen | Capital income | Prognose | Forecast | Börsenkurs | Share price | Effizienzmarkthypothese | Efficient market hypothesis |
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