Wine consumer typologies based on level of involvement : a case of Turkey
Year of publication: |
2023
|
---|---|
Authors: | Koksal, Haluk ; Seyedimany, Arian |
Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 35.2023, 4, p. 597-613
|
Subject: | Consumer behaviour | Involvement levels | Market segmentation | Turkish wine consumers | Wine consumption and purchasing behaviour | Wine drinking motivations | Wine marketing | Türkei | Turkey | Wein | Wine | Konsumentenverhalten | Weinbau | Wine industry | Markt | Market | Weinhandel | Wine trade | Marktsegmentierung | Marketingmanagement | Marketing management | Weinmarkt | Wine market |
-
Using consumer opinion to define New World fine wine : insights for hospitality
Kustos, Marcell, (2019)
-
From curious to connoisseur : a longitudinal segmentation of attendees at a Chinese wine festival
Shi, Fangfang, (2022)
-
Wine labels : the impact of a module in wine knowledge
Kammer, Christian, (2016)
- More ...
-
Analytic Hierarchy Process As a Managerial Decision Tool in The Evaluation of New Product Ideas
Yaralioglu, Kaan, (2003)
- More ...