You are being watched! : using anthropomorphism to curb customer misbehavior in access-based consumption
Year of publication: |
2023
|
---|---|
Authors: | Gong, Xiushuang ; Zhang, Honghong |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-9
|
Subject: | Anthropomorphism | Access-based services | Customer misbehavior | Sense of being watched | Public self-consciousness |
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