//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"American Marketing Association"
~type_genre:"Conference proceedings"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Theory"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
20
Marketingtheorie
20
Marketing management
16
Marketingmanagement
16
Marketing
10
Theorie
9
Theory
9
Market research
7
Marktforschung
7
Selling
5
USA
5
United States
5
Verkauf
5
International marketing
4
Internationales Marketing
4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Dienstleistungsmarketing
2
International market entry
2
Internationaler Markteintritt
2
Internet
2
Services marketing
2
Welt
2
World
2
03.12.1989
1
16.06.1986
1
27.09.1987
1
Competitive strategy
1
E-commerce
1
Electronic Commerce
1
Innovation management
1
Innovationsmanagement
1
Knowledge society
1
Organisatorischer Wandel
1
Organizational change
1
Technischer Fortschritt
1
Technological change
1
Wettbewerbsstrategie
1
more ...
less ...
Type of publication
All
Book / Working Paper
23
Journal
1
Type of publication (narrower categories)
All
Conference proceedings
Konferenzschrift
38
Collection of articles of several authors
25
Sammelwerk
25
Graue Literatur
11
Non-commercial literature
11
Elektronischer Datenträger
4
Lehrbuch
2
Textbook
2
Aufsatzsammlung
1
Medienkombination
1
Mehrbändiges Werk
1
Monografische Reihe
1
Multi-volume publication
1
Series
1
more ...
less ...
Language
All
English
24
Author
All
Bharadwaj, Sundar
1
Bitner, Mary Jo
1
Brady, Michael K.
1
Brown, Tom
1
Cron, William L.
1
Easwar, Iyer
1
Evans, Kenneth R.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hunter, Gary K.
1
Krishnan, Ram
1
LeClair, Debbie Thorne
1
McTavish, Ronald
1
Moore, Marian C.
1
Noble, Stephanie M.
1
Pechmann, Connie
1
Perreault, William D.
1
Reynolds, Kristy
1
Rindfleisch, Aric
1
Scheer, Lisa K.
1
Slotegraaf, Rebecca
1
Srinivasan, Raji
1
Steenburgh, Thomas J.
1
Surprenant, Carol F.
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
Workman, John P.
1
more ...
less ...
Institution
All
American Marketing Association
National Bureau of Economic Research
45
Società italiana degli economisti
24
Centre for Economic Policy Research
21
Deutschland / Statistisches Bundesamt
21
International Economic Association
19
Institut für Weltwirtschaft
15
Weltbank
15
International Telecommunications Society
13
Econometric Society
12
Institut für Arbeitsmarkt- und Berufsforschung
12
Conference on Research in Income and Wealth
11
International Institute of Public Finance
11
Fundación Empresa Pública
10
Gesellschaft für Wirtschafts- und Sozialkybernetik
10
Schweizerische Nationalbank
10
Deutschland <Bundesrepublik> / Statistisches Bundesamt
9
Gesellschaft für Wirtschafts- und Sozialwissenschaften
9
International Network for Economic Research
9
OECD
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
8
Deutsche Bundesbank
8
Deutsche Gesellschaft für Operations-Research
8
Deutsche Verkehrswissenschaftliche Gesellschaft
8
European Association of Evolutionary Political Economy
8
European Association of Law and Economics
8
European Group of Risk and Insurance Economists
8
Hanns-Martin-Schleyer-Stiftung
8
History of Economics Society
8
John Deutsch Institute for the Study of Economic Policy
8
Zakład Teorii Prognoz <Krakau>
8
Bank of Canada
7
European Economic Association
7
Gesellschaft für Operations-Research
7
Internationale Förderung für Automatische Lenkung
7
National Tax Association
7
Springer Fachmedien Wiesbaden
7
Verband der Hochschullehrer für Betriebswirtschaft
7
Akademia Ekonomiczna Imienia Oskara Langego we Wrocławiu
6
more ...
less ...
Published in...
All
Proceedings series / American Marketing Association
7
AMA educators' proceedings
2
Proceedings series
1
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing
theory
and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
2
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
3
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
4
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
5
Marketing
theory
and applications ; 2012=Vol. 23
Bharadwaj, Sundar
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790796
Saved in:
6
Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
Rindfleisch, Aric
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010191901
Saved in:
7
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
Noble, Stephanie M.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009790822
Saved in:
8
"Marketing
theory
and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
9
Marketing
theory
and applications ; 2011=Vol. 22
Srinivasan, Raji
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009260904
Saved in:
10
Enhancing knowledge development in marketing ; Vol. 21
Easwar, Iyer
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009790863
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->