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Journal of consumer marketing
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Reverse contagion : role of empathy, narrative appeal, and intensity of previous
misbehavior
Jayasimha, K. R.
;
Srivastava, Himanshu Shekhar
; …
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10014471211
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2
Beware the predatory shopper : exploring social vigilantism and proactivity in the exploitation of online pricing mistakes
Hancock, Tyler
;
Adams, Frank G.
;
Breazeale, Michael
; …
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 744-755
Persistent link: https://www.econbiz.de/10013535933
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