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~isPartOf:"The journal of product & brand management"
~subject:"Corporate social responsibility"
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Corporate social responsibility
Brand management
386
Markenführung
386
Consumer behaviour
321
Konsumentenverhalten
321
Brand image
286
Markenimage
286
Brand
195
Markenartikel
193
Beziehungsmarketing
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55
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Marketing management
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Marketingmanagement
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Emotion
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Advertising effects
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Luxusgüter
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Guzman, Francisco
3
Kang, Jiyun
2
Aagerup, Ulf
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Ahmad, Fayez
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Bhaduri, Gargi
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Choi, Woo Jin
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Jeon, Jung Ok
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The journal of product & brand management
Journal of business research : JBR
84
Journal of business ethics : JOBE
78
The journal of brand management : an international journal
36
Industrial marketing management : the international journal for industrial and high-tech firms
26
International journal of hospitality management
25
Corporate social responsibility and environmental management
24
SpringerLink / Bücher
18
International review on public and non-profit marketing
17
Journal of marketing communications
17
Journal of the Academy of Marketing Science
16
Journal of retailing and consumer services
15
Cogent business & management
14
International journal of production economics
14
Corporate communications : an international journal
13
European journal of marketing : EJM
13
Journal of business ethics : JBE
13
Marketing intelligence & planning
13
AMS review : official publication of the Academy of Marketing Science
12
International journal of contemporary hospitality management
12
International marketing review
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Springer eBook Collection
11
European research studies
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
The journal of services marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of Business Ethics
9
Journal of global marketing
9
Journal of macromarketing
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Journal of nonprofit & public sector marketing
9
Manufacturing & service operations management : M & SOM
9
Sport management review
9
The journal of business & industrial marketing
9
European Sport management quarterly : ESMQ
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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ECONIS (ZBW)
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1
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
2
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
3
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
4
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
5
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
6
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
7
Sustainability through the lens of the professional adviser : the case for brand trust
Stoica, Michael
;
Hickman, Thomas M.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
Saved in:
8
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
9
When brands behave badly : signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability
Nichols, Bridget Satinover
;
Kirchoff, Jon Frederick
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 908-926
Persistent link: https://www.econbiz.de/10014315465
Saved in:
10
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
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