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~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand management
386
Markenführung
386
Consumer behaviour
321
Brand image
286
Markenimage
286
Brand
195
Markenartikel
193
Beziehungsmarketing
111
Relationship marketing
111
Social Web
66
Social web
66
Internet marketing
55
Online-Marketing
55
Marketing management
41
Marketingmanagement
40
Emotion
37
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Luxury goods
31
Luxusgüter
31
Social media
29
Viral marketing
29
Virales Marketing
29
Markentreue
25
USA
24
Corporate Social Responsibility
23
Corporate social responsibility
23
United States
23
Corporate reputation
19
Firmenimage
19
Personality psychology
19
Persönlichkeitspsychologie
19
Brand extension
18
Markentransfer
18
Confidence
17
Customer integration
17
Customer satisfaction
17
Kundenintegration
17
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Undetermined
201
Free
10
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Article
318
Book / Working Paper
3
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Article in journal
321
Aufsatz in Zeitschrift
321
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Language
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English
321
Author
All
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Hegner, Sabrina
3
Rindell, Anne
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmed, Zafar U.
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kang, Jiyun
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Kohli, Chiranjeev
2
Kowalczyk, Christine M.
2
Krystallis, Athanasios
2
Kwon, Wi-suk
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Liu, Xin
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Michaelidou, Nina
2
Morgan-Thomas, Anna
2
Odoom, Raphael
2
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Published in...
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The journal of product & brand management
Journal of business research : JBR
980
Journal of retailing and consumer services
945
International journal of hospitality management
317
The journal of brand management : an international journal
293
Psychology & marketing
255
Asia Pacific journal of marketing and logistics
209
Journal of marketing communications
203
Journal of travel and tourism marketing
175
Journal of the Academy of Marketing Science
172
European journal of marketing : EJM
170
Journal of marketing research : JMR
169
The journal of services marketing
168
SpringerLink / Bücher
163
International journal of internet marketing and advertising : IJIMA
161
Journal of marketing management : MM
160
Journal of retailing
159
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
158
Cogent business & management
157
Journal of marketing
153
Marketing intelligence & planning
147
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
144
Marketing letters : a journal of research in marketing
139
International journal of contemporary hospitality management
138
International journal of consumer studies
134
Journal of international consumer marketing
129
International journal of retail & distribution management
128
Journal of strategic marketing
128
Journal of hospitality marketing & management
127
Tourism management : research, policies, practice
127
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
126
The international review of retail, distribution and consumer research
126
International journal of advertising : the review of marketing communications
120
The journal of consumer marketing
119
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
113
Journal of promotion management : innovations in planning and applied research
112
Journal of global marketing
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
106
Management science : journal of the Institute for Operations Research and the Management Sciences
104
The service industries journal
104
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ECONIS (ZBW)
321
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
4
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
7
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
8
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
9
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
10
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
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