PURCAREA, Theodor Valentin - In: Holistic Marketing Management Journal 4 (2014) 4, pp. 05-14
with the customer and their context, to ensure the orchestration of the six A’s of marketing performance management. They … also need to understand the role of marketing technologists and to increase their ability to link different technologies …, being aware that marketing moves at the speed of technology. Within this shift in strategy and mentality, marketers must …