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~person:"Diller, Hermann"
~person:"Kaiser, Harry M."
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Search: subject:"Marketing"
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Marketing
104
Deutschland
45
Germany
44
Marketingmanagement
41
Marketing management
39
Theorie
35
Theory
35
Livestock Production/Industries
29
Advertising
21
Beziehungsmarketing
18
Relationship marketing
18
Werbung
18
Consumer behaviour
15
Konsumentenverhalten
15
Milchmarkt
15
Milk market
15
USA
15
United States
15
Preismanagement
11
Pricing strategy
11
Kongress
9
Marktforschung
9
Consumer/Household Economics
7
Market research
7
Physical distribution
7
Prozessmanagement
7
Vertrieb
7
Business process management
6
Consumer goods marketing
6
Food Consumption/Nutrition/Food Safety
6
Konsumgütermarketing
6
Agrarprodukt
5
Agricultural product
5
Farm management
5
Landwirtschaftliche Betriebslehre
5
Lieferantenmanagement
5
New York
5
Supplier relationship management
5
B-to-B-Marketing
4
Brand management
4
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69
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123
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72
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Aufsatz im Buch
32
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32
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23
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23
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22
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22
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15
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15
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12
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5
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Arbeitspapier
4
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4
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4
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3
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3
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3
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2
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2
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2
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1
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1
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1
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1
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1
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1
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German
98
Undetermined
68
English
29
Author
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Diller, Hermann
Kaiser, Harry M.
Bruhn, Manfred
436
Meffert, Heribert
389
Kotler, Philip
304
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
163
Backhaus, Klaus
159
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
139
Kreutzer, Ralf T.
124
Nufer, Gerd
122
Baumgarth, Carsten
119
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Kirchgeorg, Manfred
105
Albers, Sönke
104
Melewar, T. C.
102
Vrontis, Demetris
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Keller, Kevin Lane
95
Malhotra, Naresh K.
94
Gierl, Heribert
91
Franses, Philip Hans
90
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Charles H. Dyson School of Applied Economics and Management, Cornell University
39
Agricultural and Applied Economics Association - AAEA
9
Wissenschaftliche Gesellschaft für Innovatives Marketing
8
Gesellschaft für Innovatives Marketing
7
Cornell University / Department of Agricultural Economics
2
Deutschland / Bundeswehr / Universität Hamburg
2
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
1
Western Agricultural Economics Association - WAEA
1
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Research Bulletins
33
Marketingforschung aktuell
22
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
9
Schriften zum Marketing
8
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Agricultural and Resource Economics Review
5
Journal of Agricultural and Resource Economics
4
Marketing : ZFP ; journal of research and management
4
Working Papers / Charles H. Dyson School of Applied Economics and Management, Cornell University
4
Agricultural and resource economics review : ARER
3
GfK marketing intelligence review : Marketingforschung für die Praxis
3
Journal of Agricultural and Applied Economics
3
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
3
2004 Annual meeting, August 1-4, Denver, CO
2
Die Betriebswirtschaft : DBW
2
EB Series
2
Journal of agricultural and applied economics
2
Journal of business economics : JBE
2
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
2
1997 Annual Meeting, July 13-16, 1997, Reno\Sparks, Nevada
1
1998 Annual meeting, August 2-5, Salt Lake City, UT
1
2000 Annual meeting, July 30-August 2, Tampa, FL
1
2001 Annual meeting, August 5-8, Chicago, IL
1
2002 Annual meeting, July 28-31, Long Beach, CA
1
2005 Annual meeting, July 24-27, Providence, RI
1
2006 Annual meeting, July 23-26, Long Beach, CA
1
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
1
Agribusiness : an internat. journal
1
American Journal of Agricultural Economics Appendices
1
Applied economics
1
Arbeitspapiere / Poeschel-Verlag
1
DBW-Depot der Fachzeitschrift Die Betriebswirtschaft (DBW)
1
Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Direct marketing
1
Dtv
1
E-Communication und Marken : [Markendialog Juni 2001]
1
Efficient Consumer Response in der Praxis - Fallstudien zu Projekten, Konzepten und Strategien
1
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
1
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Source
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ECONIS (ZBW)
104
RePEc
66
USB Cologne (EcoSocSci)
23
BASE
2
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1
Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong
;
Liaukonyte, Jura
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
Saved in:
2
Strategisches
Marketing
: Ein wettbewerbsorientierter Ansatz
Benkenstein, Martin
;
Brock, Christian
-
2021
-
4., erweiterte und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10012658519
Saved in:
3
Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
Diller, Hermann
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003952726
Saved in:
4
Evaluating the Effectiveness of Generic Advertising Versus Nonadvertising
Marketing
Activities on New York State Milk Markets
Zheng, Yuqing
-
2008
This study distinguishes nonadvertising
marketing
activities from generic advertising and investigates their separate …
marketing
tool. Such results have policy implications in benefit-cost analysis and optimal allocation of fluid-milk check …
Persistent link: https://www.econbiz.de/10012769734
Saved in:
5
Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann
;
Saatkamp, Jörg
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
Saved in:
6
Grundprinzipien des
Marketing
Diller, Hermann
;
Fürst, Andreas
;
Ivens, Björn Sven
-
2011
-
3., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014008606
Saved in:
7
Marketinginnovativität : Konzeptionalisierung und Validierung einer strategischen Kernkompetenz im Konsumgüter-
Marketing
Beinert, Markus
;
Diller, Hermann
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10003810140
Saved in:
8
Die Bedeutung des Beziehungsmarketing für den Unternehmenserfolg
Diller, Hermann
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 247-270)
.
2011
Persistent link: https://www.econbiz.de/10008857600
Saved in:
9
Modelling household purchasing behaviour to analyse beneficial
marketing
strategies
Dong, Diansheng
;
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
Applied economics
44
(
2012
)
4/6
,
pp. 717-725
Persistent link: https://www.econbiz.de/10009532038
Saved in:
10
Mobilitätsdynamik und Mobiltechnologien als Herausforderungen für das
Marketing
Diller, Hermann
- In:
Mobilität und Marketing : wie und warum das Marketing …
,
(pp. 1-14)
.
2009
Persistent link: https://www.econbiz.de/10003843034
Saved in:
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